Stay Ahead of Changing Food and Beverage Tastes
Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.
Read MoreWhy Marketing and Data Analysis Belong in the C-suite
As CEOs build their executive teams, they can’t overlook the importance of marketing and data analysis both inside and outside their businesses.
Read MoreAre You Using the Wrong Map?
Mapping out the customer journey is a basic building block for marketing strategies. But what happens if your company is using the wrong map to navigate the marketplace? Although it’s easy to visualize the customer journey as a simple and linear progression from learning about your product or service to finalizing a transaction, the reality can be rather more complicated.
Read MoreTargeting the Right Customers with Digital Communications
For too many businesses, marketing can be a lot like playing darts while blindfolded. To guide their efforts, successful companies build a thorough understanding of customer data and insights into how best to reach them.
Read MoreStay Ahead of Changing Food and Beverage Tastes
Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.
Read MoreHow Data Privacy Makes You a Better Marketer
The EU’s General Data Protection Regulation (GDPR) may give consumers the power to say “no” to the use of their personal information, just as it can unlock the power of “yes” for marketers.
Read MoreHow to Help Cruise Guests Avoid the Wrong Kind of Excursions
In the cruise industry, the offboard guest experience matters as much as it does onboard.
Read MoreRetail Recommendations: Personalizing the Customer Experience
Brick-and-mortar retail businesses and online sellers have a vested interest in keeping customers coming back. As competition intensifies in the retail environment, companies and brands seeking to set themselves apart must fine-tune their customer experience by offering helpful, personalized information.
Read MoreLoyalty in Gaming: Personalizing the Customer Experience
Businesses in the gaming industry are moving beyond traditional concepts of loyalty programs to retain customers by looking for ways to hyper-personalize the experience.
Read MoreVirtual Transactions for Food and Beverage: Reducing Friction in the Customer Experience
Cash may be king, but the food industry can benefit by dethroning it. Virtual transaction technology is giving grocery stores and restaurants new ways to cut costs while simplifying and enhancing the customer experience.
Read MoreNavigating Automotive Marketing For Electric Vehicles
Automotive marketing is undergoing a transformation as the world prepares for a future without gasoline-powered vehicles.
Read MoreFrom Shop to Home: A Mobile Approach to Automotive Marketing
Automotive businesses face marketing challenges based on popular perception.
Read MoreWhy Communication Timing Matters in Marketing
Companies spend hundreds and thousands of dollars to gather increasingly personalized data about customers, so it’s natural to want to maximize its use in marketing.
Read MoreUnderstanding Guest Habits for a Greater Hospitality Experience
Contenders in the hospitality industry are facing a challenge.
Read MoreThe Business of Valentine’s Day [Infographic]
As we share a day of heartfelt appreciation for one another, here is a fun snapshot of today’s business of love.
Read MoreImproving Data Quality in the Food and Beverage Industry: Do’s and Don’ts
In the food and beverage industry, Big Data has become the secret sauce for success.
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