Feature Story
Stay Ahead of Changing Food and Beverage Tastes
Tastes change. Fads come and go. Food and beverage companies have to stay on top of consumer preferences or risk losing market share. In this environment, Big Data analysis and artificial intelligence (AI) are increasingly being used to spot new taste trends.
Read MoreTrick or Treat: Using Digital Technology to Help Guests Avoid Unpleasant Surprises
For today’s hotel brands, personalization has never been more important. The act of welcoming guests has gone beyond simple greetings and fresh cookies; it now includes keeping track of their preferences and providing them with a hyper-personalized experience.
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